Video: Legal Professional’s Guide to Elevating Your LinkedIn Presence | Duration: 5376s | Summary: Legal Professional’s Guide to Elevating Your LinkedIn Presence

Transcript for "Legal Professional’s Guide to Elevating Your LinkedIn Presence": Hello and welcome to LegalUp's second fall CLE double feature. LegalUp is, of course, the virtual legal conference series created by InfoTrack and OneLegal. I am Joe Scott, campaign marketing manager for InfoTrack, and I'm excited to host presentations by our guest speakers, Adrianna Paris, as well as Laura Krieg and Eric Young today. Before we kick off our first presentation, I wanted to share a few programming reminders. And, just so you know, from now until mid November, LegalUp will present a CLE double feature every 2 weeks. That's 2 CLE events every 2 weeks, and, these will include a couple of really great presentations here, in this month. And there we go. Yes. On October 16th, we've got a legal guide to fraud investigations and data security for law firms that is co presented by our integration partners at AssemblyNeos. And then on October 30th, the day before Halloween, we've got the future of law practice management and game plan 2025, and that is cosponsored by our friends at The Lawyers. These are gonna be great presentations, and I'm really excited to host them. Next up, all CLE information is in the documents tab, and you'll need to fill out a special online form that we will share with you, here in just a moment, decline your CLE credits. And you'll need to do that for both CLE presentations individually. Just don't forget that. Lastly, we were just informed that the that the state of Texas would not give CLE credit to our first presentation, LinkedIn Elevated with Adriana Paris. And, for those of you who are coming in from Texas, we do apologize for that inconvenience. But this has been approved for all other states where we've applied. And, again, if you're not if you're here from Texas, we apologize, but the other session is approved. So without further ado, let's introduce our speaker. One thing about me, I used to work in food service at one chapter in my life. And one of the things I do to honor that time is I help people in that industry pivot to other careers. And a huge part of the work I do when I help people pivot out of food service into other industries is I help them to cultivate their LinkedIn pages. I tell them to try to spend as much time on LinkedIn as you do on Instagram. All of which really makes me excited to introduce our first speaker for today, Adriana Perez. Adriana is the director of attorney development and recruiting at Riseman Law. She also wrote rising lawyer, a practical guide for law students and junior associates who want to succeed in the legal profession. And today, she will be presenting LinkedIn Elevated. Thank you so much, Adriana, and, the show is yours. Thank you. I appreciate it. What a good, idea to tell people that if you spend more time on LinkedIn and less time on Instagram. I am very much on point with that. So I'm Adriana Paris. I am a former lawyer. I practiced law for 10 years, and I've now kind of pivoted to professional development and legal recruiting. I also have a business where I coach lawyers on time management, practice management, career management, all the fun stuff that that goes along with being a lawyer. And today, I'm very excited to talk to you guys about how to elevate both your LinkedIn profile and the activity that you do on LinkedIn so that it enhances your professional endeavors. And I really feel like LinkedIn is the forgotten sibling in the social media world today. Obviously, everyone is on Facebook and Instagram and x, but honestly, LinkedIn has so much to offer and so much to give. And in my opinion, it is just a better platform altogether for all kinds of purposes. So let's get right to it. I wanna give you guys just a short road map of where we're going. We're gonna talk about 2 things. 1 is designing your LinkedIn profile, and I will cover your headshot, cover photo, headline, personal link, the about me section, and the featured section. So we'll talk about all that stuff and how to customize it. And then the second part of my presentation will deal with the LinkedIn activity. So how do you comment, what to post, what to reposting, how to connect with people, you know, really thinking through who your audience would be and how to reach that audience. Alright. So let's start with the why. Now, like many of you, maybe, I used to be a LinkedIn lurker, right? I would only go on to look for jobs, to post that I got a new job, to like search my former coworkers and see what they were up to. Basically just every once in a while, doing a quick scan of LinkedIn and my contacts to see what they were up to. I never really spent a significant amount of time on a platform, but in the recent years, I'll say really since the pandemic, it really has become the premier platform for professional networking. And with all of us working remotely and on Zoom, I think it's become so much more acceptable to network on LinkedIn to make real business contacts, real business connections on LinkedIn as opposed to doing it in person, which is what we all used to do before the pandemic. And I have some statistics here for you that LinkedIn provided. They're all interesting, but really the ones, I want to point to are number 1 and number 5. If you can read them, I know it's a little small on the screen, but 40% of monthly active users visit LinkedIn daily. That to me is really impressive. That puts it up there with, again, Instagram, Facebook. The fact that there are, you know, 40% of LinkedIn account holders who go on a platform daily, just shows you the type of engagement that LinkedIn has been able to sustain. And then finally, the 5th, comment on there that there are over 55,000,000 companies listed on LinkedIn. What is significant about that, in my opinion, is, and you've probably seen this too, every business out there has a LinkedIn page. Like every business out there has a LinkedIn page. Law firms are very active on LinkedIn. So are other companies. They are constantly posted on LinkedIn, they're posting news about the company, they're highlighting their employees. They're really taken to LinkedIn as the platform through which they communicate updates about the company. So even if you're not trying to find a new job or you're not really trying to network on LinkedIn, following the company that you work for is such a great way to see what is going on within your company if you're not getting those updates from the people you work with. Okay. So I wanna talk to you about my own LinkedIn journey, really as a way to just show the show you the power of LinkedIn and what it is for me personally. Now when I started I've been on LinkedIn forever, but I never used to post. And in about November of 2023, so almost a year ago, I decided to launch my coaching business. And I really wanted to coach lawyers. And I know a lot of lawyers like myself are on LinkedIn. So I decided in November of 2023 that I would post 3 times on LinkedIn per week for Monday, Wednesday, and Friday. By the way, I still do that. And at first it was really hard and my posts were terrible and they were very short and it was just like updates about what's going on in the legal profession. They weren't really personal. They weren't the post that made you kind of stop and like read what was happening, but I was sticking with it. I said I'm going to post 3 times a week, and I will just do this as an experiment to see what happens. Now back at that time, I had about 900 contacts on LinkedIn who are also followers. So when you connect with someone, you automatically become a follower of that person. And as you can see on this page here, these are my statistics that I pulled up for you guys from August of 2023. So before I got serious about posting, you can see the flat line of engagement, to August August of 2024, which, you know, it was just last month. And you can see kind of the spikes in engagements, that I have seen from my post. But I think what's really interesting over this entire year is I have had 580,000 impressions on my post, meaning the number of people who are seeing my post, and then 200,000 of those were unique views. That means unique accounts on LinkedIn. So over 200,000 people have seen or engaged with my post in the past year. And I also wanted to pull up for you guys the top demographics of the people who engage with my post. Obviously, attorney is like the number one because that's who I was targeting. A lot of my connections on LinkedIn are lawyers. But if you can see kind of at the bottom of that, I have founder, general counsel and chief executive officer. Obviously, these are pretty significant roles within companies, and they were not even the people I was trying to target, but they came across my profile in different ways. They engage with my post in a different ways. Now, the reason I wanted to show you this, is not to brag. I'm not telling you that I've done something magical or whatever. But I want to show you proof of what being active on LinkedIn and being consistent on LinkedIn can do for you. Now you might be wondering, okay, these numbers are great, but, like, what are you getting out of it? Well, what I have gotten out of all this engagement on LinkedIn has been paid speaking opportunities. I was invited to speak at a national conference, which I did this past June. I have received job offers, unsolicited by the way. I have received many opportunities to connect with people that I otherwise wouldn't have connected with and partnership opportunities for different kind of events and different kind of businesses. And really, most importantly, I told you guys I was starting my coaching practice back in November of 2023. Well, all the clients I've gotten so far, up until today have all come from LinkedIn. Every single one. I don't do anything else. I have an Instagram account. I don't really use it. I have a Facebook account. I don't really use it. LinkedIn is truly my one and only platform for getting my coaching clients, and every single one has come from LinkedIn so far. And the coolest part, I think, is a couple of weeks ago, I posted on LinkedIn that I was in kind of a snack rut. I've been eating the same snacks over and over again, and I was kind of bored, and I just put the question out there, like, what are people eating for snacks? And I got a lot of comments and a lot of, like, interesting suggestions. But somebody who wasn't even connected to me, they saw my post, and it turns out that they started a single serving snack company. So you don't have to buy anything in bulk. You can buy 1 protein bar, one bag of Cheetos, whatever. And she was like, Hey, I see you're looking for snacks. I will send you an entire bag of free snacks, if you would like, to your office. And I was like, Of course, I'll take it. So out of all the opportunities I got on LinkedIn, I would say the free snacks really is up there for me. It has made me very happy that somebody has sent me free snacks. So let's kind of go through the first part of my presentation, which was I mentioned to you earlier, it would be your LinkedIn profile. And I think it would be the easiest if I just walk you through my profile and highlight for you some of the pieces that you can customize yourself. Now the first part, is the headshot. Right? That is kind of the thing that we all know from all the other social media platforms. When you first click on someone's page, you immediately look into their picture, like who is this person? And I think a lot of you, especially if you work in a law firm, you probably have your law firm headshot. It's fine to put that on there. There's nothing wrong with your professional headshot. But one thing I would mention is if you have a very old and outdated headshot, it might be good if you updated it. Because, think about this yourself, you know, if you see someone's picture and you know that person and you're like, man, that is a very old picture. Like pages don't look like that anymore. I know we all want to look young forever, but I think it's much more important to be honest and to reflect who you are. And so having an updated headshot, I think signals to everyone, like, hey, this is me, like my picture. And the headshot I have was taken about a year ago, so it's quite recent. I'm not suggesting that you have a new headshot every year, but if your current headshot is like 6, 7 years old, 10 years old, I really suggest that you get a new one and and put it on there. Now the second part of the LinkedIn profile is the cover photo. And it's kind of an interesting one because, you know, Facebook used to have cover photos. I think they maybe still do, but the LinkedIn one is not really a place where you want to put super personal pictures. So for the cover photo on LinkedIn, a safe bet for most people is to ask whatever their employer is, whether it's a law firm or another company, for a high resolution photo from the marketing department that they can put as their cover photo. If you don't have that or you don't wanna put your company's photo up there, I would just pick a photo. You can search for them online. Something again, I wouldn't put pictures of your kids. I wouldn't put a picture of you at the beach or having a drink in a bathing suit. I would stick with something that is kind of benign and professional. My photo is a picture that I think is really pretty of the city of Tampa, which is where I live. Again, there's nothing crazy about it. There's nothing super personal about it. It's just a pretty picture of the city at night. And the 3rd part that I want to highlight on here is your headline. And my headline, for example, and I've kind of toyed with this a little bit. This is something you can change pretty frequently. Like whenever you feel like updating your headline, you can just do it. My headline, and I think this is a good thing to think about for your headline is you wanna have a few words that tell your story. So, like, what are you doing? And mine basically says, you know, lawyer, which I did. And then I have an arrow, meaning I've now transitioned to attorney development plus coach for lawyers plus published author. Now you guys can tell me afterwards if you think this is too convoluted or says too many things, but I personally think it reflects, you know, my career journey and also what I'm doing today. And I think it does so in a pretty concise manner. I've seen some people in their headlines put, like, an entire sentence, like, I help and your families recover verdicts from it's just too personally, I think it's too burdensome. If you can't just have some keywords that explain what you do, I think you need to think about it a little more before you put too much information on there. Now the next part that is also super easy to do, and I feel like maybe this is a little bit of secret that most people don't know about is you can create a personal LinkedIn link. So you can see I have a little tutorial here on how to do it. It's super easy. You basically go to your profile page on LinkedIn. There's an edit icon, and you click on it. And you can put in your name, to come after your LinkedIn URL, as you can see at the bottom of this, screen I have for you. If you don't have that, your LinkedIn URL has a bunch of numbers in it. It's like random numbers, and it looks a little bit clumsy. And what I like about having your personalized URL, not only does it look more professional, but if you want to add it to a business card, if you want to add it under your signature line in an email, or if you want to just, you know, tell people, like, here's how you can find me, I just think it looks so much cleaner to have your name at the end versus a bunch of random numbers. So this is super easy to do. It's free. Anyone can do it. I highly recommend that you do this. So next, I want to talk about the actual about, portion of your profile. This is kind of the section that is your bio, I would say. And I would very much hesitate, before I put, like, an entire kind of resume type bio on there because, as you know, LinkedIn already lists all of your jobs to the extent that you want to list all of your jobs chronologically. So that is your resume. Right? I would take this section to really have a succinct and, you know, explanatory page about who you are and what you have to offer. And I wanted to just point out a few things about my own bio that I have on LinkedIn. As you can see, the first sentence is, again, it's very similar to my title, right? I'm giving you a brief history of what I have done and what I'm doing now. And then for my coaching business, which again is for me the main reason why I want to engage with people on LinkedIn is to find coaching clients. I specify the 2 types of coaching programs that I have. Very clear, very easy. And then at the bottom, I have, you know, learn more about my transformational programs at adrianaparritz.com. I'm directing people to my website. And then at the very bottom of my about page, I have a sentence where I indicate that I want to connect with other folks in the legal profession, and I put my email address on there. Now this is also a kind of a sneaky way if you are open to other opportunities, but you don't want to signal on LinkedIn that you were looking for another job, this is a good way to indicate at the bottom of your profile or wherever you want that you are open to connecting with other folks. Put in your email address so people can find you. It gives them an easy way to contact you because you have indicated that you are open to connecting with folks, and you put in your email address on there so they know where to find you right away. And again, if you are maybe thinking of getting a new job or you're not really ready to put yourself out there, I think this is a good way to kind of signal that to other people. Now the next page or the next feature of LinkedIn I wanna tell you about is is called the feature section. And this is an area again, it's free. Anyone can add a feature section to their profile. This is an area, like the name suggests, where you can put in specific posts, you can put in videos, you can put in anything that you want to draw people's attention to when they go to your page, anything that you want to highlight. So for me, as you can see, again, I'm walking you through my my profile, but one of the first featured posts I have, if you were to click on it, it would basically say, hey, I've gotten a bunch of followers on LinkedIn recently, so I want to reintroduce myself. I wanna tell you what I do. Here's who I am. Contact me if you're interested, blah blah blah. The second post I have on there, on my feature page is a picture, and it's a whole post, of me when I published my first book, Rising Lawyer. So that's me in my kitchen. I'm holding my book. I'm like, oh my gosh, I published my book. Again, this is a post that I want to I don't want it to just be chronological on my page. People have to go back to find it. I want this post to be at the top because it's important to me. It's important to my business. And if you don't have posts like this, you can actually reshare any other post that maybe your company has done for you If you have been featured or highlighted by your employer for something that you've done, if you won an award or been nominated for something really cool, these are posts that you can add to your featured section so that people can immediately go to them and check them out when they visit your page. Okay. Now that we've covered, your actual LinkedIn profile, I wanna talk about how you can actually engage with people on LinkedIn and how to interact with people on LinkedIn. And the biggest hesitation I get from people, and I had this myself when I first started, is, okay, what should I post on LinkedIn? Like, I don't have anything to say. What should I talk about? And this is a non exhaustive list of posts that have done really well for me personally. And I see others who post on LinkedIn kind of follow a similar path in order for their posts to be well received. Talk about things that are authentic to you. Do not just post about, like, self congratulatory, like, I am so pleased, I'm so honored, I got all these awards, I was nominated for whatever. Those are fine. I mean, LinkedIn is the place to post those kind of updates, so please go ahead and do them. But you're not going to get the most engagement from those kind of posts. And the 3rd section that I've seen that does really well is when you invite other people to kind of share their story and to add something, you know, to what you're talking about. The post I told you about earlier with the snacks, I mean, in subways, you're probably like, that's not even a professional post. And it's kinda not. I'm just asking people what their favorite snacks are. And I had probably 60 comments and hundreds of likes because people are like, well, well, you know what? It's not really about work, but it kind of is. Like, we have snacks while we're working. Like, this is a cool post, and everybody wanted to contribute something. So this is kind of what I've seen, with my posts that have performed the best. And I wanted to share 2 posts with you that have done really well, and I ll give you a minute to read them and then I ll kinda tell you about them. So the first post, I would say, is very authentic, right, very personal to me. I am somebody who stopped practicing law. And every time I tell people that I used to be a lawyer and now I don't practice anymore, they immediately have all kinds of questions, but they're always like, oh my gosh, you got out, right? You must have really hated it. And you know what? I never did hate practicing law. And so this post just tells my story about why I stopped practicing and what feelings I had about it. And as you can tell from the number of likes and comments, it did really well. Now the second post that I have on here, it's a little spicier. Right? This is this is a post that I think, you have to be kind of brave, I think, to put out there, and I'm not humble bragging. But even when I posted this, I was like, oh, man. This is gonna generate a lot of, I don't know, just a lot going on. And as you can see from the number of likes, it's, like, over 700 people have liked the post and commented and had all kinds of things to say. But this is a post I 100% stand by. Again, it's kind of spicy, I know, but this was my history. This is my past. This is something that I went through, and I just wanted to share what I learned with other people on LinkedIn. And as you can see, it resonated really well. And a lot of people who commented on this post, as you might imagine, had very similar stories. You know, we've all worked with crappy bosses. It's not just me. It's really all of us. This is a shared experience, which again goes back to what I was saying earlier. If you can invite other people to share their experiences too, your post is gonna do really well. Now even, let's say you start posting and you're not getting a bunch of likes or comments, honestly, do not be discouraged. It's just, it's the name of the game. I'll talk to you a little later about the algorithm and how it works. But let me just tell you this. I mentioned earlier that really all the coaching clients I've gotten have been from LinkedIn. Not one of them had ever commented, posted, or really engaged with my content. So all my clients who are following me, they're watching what I post, they're not the ones who are like, oh my gosh, great posts. They're not messaging me. They're not really interacting with me at all. But they are listening and they are watching. So even when you post initially, if you're not getting a ton of engagement, it doesn't mean that people don't see it. It doesn't mean that you're not impacting someone or that people aren't, like, touched by what you said. It just means that not everyone is comfortable, you know, liking and commenting and writing all kinds of things, all like this. Some people are silent, but they are they are listening. So let me tell you a little bit about the LinkedIn algorithm. This was a a new one for me. Honestly, I had to look into this because I you know, we know that Facebook has a crazy algorithm and so does Instagram. They're, you know, they're the same company. But LinkedIn has an algorithm too, And there are really 4 parts to it. So every time you post on LinkedIn, everything begins with an initial filter. So your post is immediately placed by a bot, not a real person, into one of 3 categories. It's either spam, low quality, or clear. If it's spam, it, like, automatically gets it doesn't get removed, but it gets pushed all the way down so nobody sees it. If it's low quality, you might still get some eyes on it. If it's clear, it basically makes it to the next level. And the next level is a testing section or session. Excuse me. This is an audience testing session. So once the bots categorize your post, they basically send it to your audience just to see how popular the content is. And at first, they only show it to, like, a small group of people who then get to score the content. And what that means is your post will be analyzed based on whether it gets a like, which is, like, one point, a comment, which is 2 points, and a share, which is 3 points. And this is not don't quote me on these numbers, but essentially, they want to see the type of engagement that you get. A like is like the lowest level of engagement. A comment is, like, a step further. And then if someone takes your post and they reshare it, that is, like, the ultimate, you know, your post is doing really well. So it goes through these phases. And then the final phase is a real people assessment. And if you get some engagement on your post, then it gets sent out to a broader audience. So then random people, LinkedIn, your your contact, the contacts of your contacts, get to see your content, and then they get to decide if, you know, they wanna engage with it further or not. So the reason I'm sharing this with you is because when it comes to activity on LinkedIn, I think a lot of people, again, they're kind of afraid, like, if I like something, will people know that I liked it? Or if I comment on it, what does that mean? But honestly, this activity on LinkedIn is a really great way to bring people to your own profile. And this is what I mean by that. There's, you know, essentially, as I mentioned earlier, 3 kind of things you can do with other people's posts on LinkedIn. 1 is you can like their post. 2 is you can comment on their post. And then finally, you can reshare. There's a little button that says reshare post, and you can reshare the post, which is really great because then it brings all those people's contact, everyone who looks at their posts, it brings them to your profile. So then they get to see you. So again, if you are somebody who's maybe just getting started on LinkedIn and you want to increase your connections, increase your, visibility, you don't have to just post all the time. You can engage with other people and then other people see your engagement and that brings them to your profile. And I wanna give you a few examples of these. This was a post that I had, and it had a lot of comments, right? And right now, when you go to look at that post, the way those comments are shown are by the engagement on each specific comment. They're not in chronological order. So I wanted to show you 2 comments that got engagement from other people. Right? They're on the left side of this slide. And you can tell, like, people actually put a lot of effort into these comments. They are substantive. They're adding more to what I said in my post. They're kind of taking my post and building on it. And if you can see at the bottom, the first comment on the left had 5 likes and a reply. The second comment on the left has 6 likes. Again, these are people who were commenting on my post, and then my connections who saw my post are now seeing these comments and they're engaging with them. Right? So then it starts a whole conversation, and it makes the people who posted these thoughtful comments, it makes them more visible. Now I wanted to show you other comments that people posted on the right hand of the slide. And again, there's nothing wrong with these comments, but they're just they're like one sentence. Right? Very, like, I love this. Great advice. Sounds great. Right? And you can tell that they don't actually have a lot of engagement. And again, what happens if you go to the post itself, the comments with the most engagement appear at the top, and then these comments that were one liners are all the way at the bottom. So again, if you're someone who is kind of nervous about posting themselves, but you want to be more active and you want to engage, this is a really easy way to do it. You know, find the post that resonate with you and think about what you would add that is, you know, again, that adds to the conversation and that maybe starts another conversation. I've also seen people, actually start a post based on some comments that they had on someone else's post. And I think that's such a brilliant idea. You're not stealing anyone's thunder. The person who made the post had all the engagement, they had a bunch of comments, whatever. If something from those comments sticks to you as, like, an important topic, start your own post and just say, hey, I was interacting with some people and this came up, so I just wanted to say something about it. Again, it's a really cool way if you can't come up with a post on your own, just seeing what is trending, see what people are talking about, and kind of riffing on that and creating your own post is a really good idea. I think I've given you a ton of information. We talked about how to kind of redo your profile so it stands out more. I talked to you about the activity and kind of the things that are important to elevate your visibility versus things that don't really bring a whole lot to your profile. And I wanted to leave you with 3 takeaways, for my favorite platform. And the first one is, you know, as I said earlier, I think LinkedIn is by far the best platform for elevating your career. It's not just for people like me who have a business, who are trying to get clients, but it's really for anyone who is in any professional setting. It's a really good way to bring visibility to all the things that you're doing, to highlight the work that you're doing, and to look for other opportunities because they are plentiful on this platform. The second kind of takeaway is LinkedIn really provides you with organic and really solid business connections. Like I mentioned to you guys earlier, even me speaking on this, platform right now would have not happened had it not been for LinkedIn. There's no way InfraTribe would have found me if I wasn't consistently posting on LinkedIn. And finally, honestly, it's a really easy way to engage, in a way that does promote your business. Unlike Instagram or Facebook that is all about videos and reels and like catchy kind of crazy, like activity, LinkedIn can be professional. It's a lot more, you know, it's business friendly. You can post things that are going on in your industry. You don't have to make it splashy. You don't need videos. It's really an easy way to kind of keep in touch with what's happening in your industry. And with that, I will end my presentation. These are the ways to connect with me if you are interested in learning more. I know we have some q and a, so I will stop for that. And Joe can tell me if there's any questions. Hey. Hey. Thank you so much. I'll hit William's question first, just because he's asking about CLE. He said, has this course or will this course be submitted for Illinois accreditation? And the answer to that is yes. And, just make sure to fill out, the online form, which we shared at the beginning of this, and I'll share it here again in just a moment. But now, more specifically to your presentation, Adrianna, Beth asked why is the photo so important? I think it's it's the first thing that people look at when they go to your page. Like, your eyes are automatically drawn to someone's face, but we don't wanna see a bunch of text. We don't really care about text. Our brain is like, show me a picture. I want to see a human being. And again, I think if you have a picture that is very outdated, people can tell, and it just kinda looks like you're not really paying attention to your profile, which again, if if you don't care that much, that's fine. But I think it's useful if you ever do meet someone in person or see them on a presentation, like you're seeing me right now and you're seeing my profile picture, we look very similar. Right? We are the same person. You're not seeing like a vastly different human being that you didn't expect because my picture is so outdated. Yeah. That's a great point and you know, one advice I would give, and this is something that I do often is, I just look for local photographers who are Yep. In my area just, you know, doing whether doing landscapes or portraits. And I've messaged them, and I say, how much would it cost to just meet me next to my favorite coffee shop and, do a quick headshot? And that is what they'll do, every time, and it's actually fairly inexpensive. They love doing this kind of work because it's easy. So Yep. That's always a great recommendation. That's exactly what I did for this picture. This is a local photographer in Tampa. He has his own business. And, yeah, same thing. I went to him and I said, I wanna update some, like, professional headshots. I don't want him to be super stuffy and businesslike. I'm not gonna wear a suit, but I want them to be things that I can put on LinkedIn and put on my website, and this is what we came up with. Beth had a follow-up question, and I also have a question from someone named Edith. But Beth's follow-up questions was that she was referring more to the background photo, referring to your photo in Tampa. Gotcha. So if you don't put anything on there, I think it just shows, like, a blank sort of tan. We are looking screen with nothing on there. It's kinda sad. So it's just another way to kind of add, I think, a little more interest to your page. The thing that I've seen the most common is if you work and, again, I work with a lot of lawyers, so this is people I see a lot. Law firms always have a pretty good cover photo of their logo. They'd be like a little picture or something. That's a really easy thing to get, grab, you know, from your employer and just put in your cover photo. But my understanding is if you, yeah, yeah, if you don't have anything on there, I think it looks a little funny. And I just saw a comment from someone who said from Matthew, who said that you can use Canva, and they have a template for a LinkedIn banner, which is a 100% correct. You might notice that the banner itself is kind of like a weird length. So if you just take a regular photo and you try to fit it on there, it's not gonna look right. So Canva is free. You can get a free account on there, and they have a account on there, and they have a specific template for banners, which has the right, size to fit on that LinkedIn cover page. So, yeah, good question and good comment. Yeah. The one thing I'll also add is that, Canva also has a free trial, so you won't even have to pay to use it. Yep. Let's see. Do we have any other questions in our q and a tab here? I don't think so. The one thing I was gonna say about cover photos is, I think one mistake I see often is people use photos of, like they'll use a portrait photo that is, you know, tall versus wide. Yeah. Yep. And so then it crops automatically, like, on, like, the stomachs of them and everyone else. I'm like, yeah. You need to be a little bit more, just need to be a little bit more curated in in the way you present yourself in this forum. So Yeah. I think so too. I mean, remember, something I didn't mention earlier, but I think a lot of us know this. Every time you apply for a job, I will guarantee you that the hiring manager goes to your LinkedIn profile before, like, looking you up in any other way. I mean, that is the way and a lot of jobs are you can easy apply on LinkedIn. So they automatically transfer your profile over to the hiring manager when you apply for a job. So it is truly the first, kind of contact they have with you. So, again, the more, I think professional and curated, like you said earlier, Joe, your page can be, the better off you come out, you know, versus other candidates. Yeah. Yeah. I think, it's just like a job interview. And how would you dress up for a job interview? Would you wear a t shirt and jeans? Maybe. Sure. If you wanna really pull a power play, if you think you got it. But, I would say, you know, you wanna dress and press in any form, whether that's in real life or, in this case, digitally. Yeah. For sure. Any other questions? I think we might be near the end of our questions, which is great. The one thing I will say again is to claim your CLE credit, please click the link that we've shared multiple times. I'll share it one more time. Right now, you'll watch me share it, copy, and paste. There you go. And you'll just click that, fill out the information, and, yes, you'll need to fill out this form to get your CLE credit in California, April. But, I wanted to thank Adriana for coming here to share this wealth of knowledge. I I really think there's a lot of great actual items. I see a lot of people who use LinkedIn poorly, and she's definitely helping you avoid a lot of the pitfalls that people make. But, thank you so much, Adrianna. And coming up in, just a few moments, we'll have a a couple of brief sponsor demos and then our next CLE presentation. So we'll see you then, and thank you so much for registering. Thanks, everyone. Have a good one. Goodbye. As a modern legal professional, you look for innovative ways to make your law firm competitive and profitable. At InfoTrac, we help you achieve that goal by simplifying your most time consuming tasks throughout the litigation life cycle. How? Through the power of integration. When you connect InfoTrac to your case or document management software, you can e file court documents, serve legal papers, collect signatures, and more directly from your matter. Our innovative technology pulls your saved case information and documents into each order workflow, saving you time and improving accuracy. As soon as your returned documents are ready, InfoTrac syncs them back to the correct matter, helping you and your case files stay organized. We also sync all your order fees and charges back to the related matter for faster, simpler client billing. It's time to say goodbye to typing the same information again and again, uploading and downloading documents across systems, manually tracking and recording your case expenses. Connect to InfoTrac today and let us help you get back to the work you do best. Say hello to the power of integration. Hi. I'm Matthew Davis, senior account manager here at InfoTrack, and this is a recording of a conversation I have with my client that really made my day. Well, what attracted us to InfoTrack was the integration that it goes through with Imanage. The fact that the InfoTrack and Imanage integrated was basically a no brainer. Being able to import documents directly from Imanage with the services that InfoTrack provides, it's just it's been the best decision. That was part of an actual conversation I had with Sarah, an assistant administrator at Nemsec and Co, a Southern California law firm that specializes in legal malpractice. And before switching to InfoTrack, Sarah and her colleagues had one major issue when it comes to filing in California. That's right, rejected filings. Everyone's best friend. And these happen for a variety of different reasons, whether it's defective documents, wrong case type selected, or obsolete forms. And in the case of Sarah and the rest of her colleagues at Nemtak and Kohl, their biggest issue was that they were taking the document from Imanage, saving it to their desktop, then having to upload the exact same document to their e filing provider, and if they're dealing with a case that has multiple documents that needed filing, just continue in that process over and over again, just wasting a lot of time. You think you're submitting the right document because that's what you thought you'd say, Vanessa, but since it's not coming through Imanage as your final document, there's always room for error. Because InfoTrack helps thousands of legal professionals e file with greater speed and accuracy, I knew that when Sarah and Nemtsek and Cole switched over to InfoTrack that all of these problems would just magically disappear. But then Sarah told me something that I didn't know. Before Sarah started using our solution for their refilings, it was difficult for her to locate the e filing status of one of her co workers who had to leave the office whether that was for a vacation or for other reasons. With InfoTrack, this problem went away because our service features a dashboard that gives users the ability to track the status of all e filings, whether they're in progress, rejected, or completed. It adds a lot of value, actually. You don't go looking for things. You're not having to search or find someone, call somebody at home to have them log into their account. You know, you can just have one stop shop. What Sarah told me in this conversation reminded me that InfoTrack does so much more to help law firms then automate and expedite their e filings. We also help legal professionals like Sarah steal back time from their days, not only to focus on other parts of their jobs, but also their personal lives and families as well. And that transforms my job from something I like into something I love. I'm Matthew Davis, and if you are ready to steal back time from your day, schedule a demo with me or my team at infotrack. My first step was to go in an e file. My second step was to pull up my billing program. It was time consuming. I can say I sat there for well over an hour looking at the bill, looking at our matters, trying to, you know, put expenses into each matter, getting so incredibly frustrated. If someone didn't write what the matter was, you know, it was hard to pinpoint where the expense went. You know, the little $12 fees, you know, sometimes I'd be like, oh, who cares? Those are the sort of costs that, like, yes, I really should track, but sometimes I get lazy and I don't do them. You know, that added up to 100 of dollars, if not 1,000. If you have a practice management software that works with InfoTrack, you would do I would use InfoTrack. It's much more user friendly. We were shown how to do it, and then the next day we were already doing it. It's such a bargain considering all the time that it saves. You don't have to worry about converting anything. It automatically converts it for you. You have everything in one spot. It's gonna go directly into the matter that you have it linked to. When it comes back, it's gonna go directly into that file. You don't have to go searching for it. The InfoTrac filing fees pop right into the matter. I don't have to worry about it. I don't have to track it. It's convenient. You don't have to go and obtain the file stamped copy off of Odysee. I'm saving an excess of an hour to an hour and a half each month. So, I mean, maybe it might be more like a 2 hour cost savings. My billable rate on a lot of cases is over $500 an hour. I mean, that's a $1,000 plus I could be rediverting my time into doing work that I need to get done. I really like the process service option too because it's all in one. It's easy to communicate with the process server. If I have any issues, I message them. They message me back through the InfoTrac software. The level of customer service, really, really, really puts InfoTrack, apart for me. So that's a huge time saver right there. I used to stress out. Having to search across multiple databases, pull things from different spots. Now I have to worry about it. It's automatic. E filing was supposed to make it easier to file court documents. So why is it always so clunky and awkward? With all those repetitive steps, one simple mix up could derail your entire case. So what's it like to e file with InfoTrac? For starters, it's fast, and a lot less bumpy. InfoTrac uses data in your primary case software to help you e file up to 3 times faster. With one simple workflow for filing, serving, signatures, and more, our technology helps you glide through casework at lightning speed. So if you're ready for litigation to feel less like this and more like this, sign up for a demo today. Get your case flow on track with InfoTrac. As a modern legal professional, you look for innovative ways to make your law firm competitive and profitable. At InfoTrac, we help you achieve that goal by simplifying your most time consuming tasks throughout the litigation life cycle. How? Through the power of integration. When you connect InfoTrac to your case or document management software, you can e file court documents, serve legal papers, collect signatures, and more directly from your matter. Our innovative technology pulls your saved case information and documents into each order workflow, saving you time and improving accuracy. As soon as your returned documents are ready, InfoTrac syncs them back to the correct matter, helping you and your case files stay organized. We also sync all your order fees and charges back to the related matter for faster, simpler client billing. It's time to say goodbye to typing the same information again and again, uploading and downloading documents across systems, manually tracking and recording your case expenses. Connect to InfoTrac today and let us help you get back to the work you do best. Say hello to the power of integration. Hi. I'm Matthew Davis, senior account manager here at Infotrack, and this is a recording of a conversation that I have with my client that really made my day. Well, what attracted us to InfoTrack was the integration that it goes through with Imanage. The fact that the InfoTrack and Imanage integrated was basically a no brainer. Being able to import documents directly from manage with the services that InfoTrack, provides, it's just it's been the best decision. That was part of a natural conversation I had with Sarah, an assistant administrator at Nemsec and Co, a Southern California law firm that specialises in legal malpractice. And before switching to InfoTrack, Sarah and her colleagues had one major issue when it comes to filing in California. That's right, rejected filings. Everyone's best friend. And these happen for a variety of different reasons, whether it's defective documents, wrong case type selected, or obsolete forms. And in the case of Sarah and the rest of her colleagues at Nemtak and Col, their biggest issue was that they were taking the document from Imanage, saving it to their desktop, then having to upload the exact same document to their e filing provider, and if they're dealing with a case that has multiple documents that needed filing, just continue in that process over and over again, just wasting a lot of time. You think you're submitting the right document because that's what you thought you saved it as, but since it's not coming through Imanage as your final document, there's always room for error. Because InfoTrack helps thousands of legal professionals e file with greater speed and accuracy, I knew that when Sarah and Nem2 and Cole switched over to InfoTrack that all of these problems would just magically disappear. But then Sarah told me something that I didn't know. Before Sarah started using our solution for their refilings, it was difficult for her to locate the e filing status of one of her co workers who had to leave the office whether that was for a vacation or for other reasons. With InfoTrack, this problem went away because our service features a dashboard that gives users the ability to track the status of all e filings, whether they're in progress, rejected, or completed. It adds a lot of value actually. You don't go looking for things. You're not having to search or find someone, call somebody at home to have them log into their account. You know, you can just have one stop shop. What Sarah told me in this conversation reminded me that Infotrack does so much more to help law firms then automate and expedite their e filings. We also help legal professionals like Sarah steal back time from their days, not only to focus on other parts of their jobs, but also their personal lives and families as well. And that transforms my job from something I like into something I love. I'm Matthew Davis, and if you are ready to steal back time from your day, schedule a demo with me or my team at infotrack. My first step was to go in an e file. My second step was to pull up my billing program. It was time consuming. I can say I sat there for well over an hour looking at the bill, looking at our matters, trying to, you know, put expenses into each matter, getting so incredibly frustrated. If someone didn't write what the matter was, you know, it was hard to pinpoint where the expense went. You know, the little $12 fees, you know, sometimes I'd be like, oh, who cares? Those are the sort of costs that, like, yes, I really should track, but sometimes I get lazy and I don't do them. You know, that added up to 100 of dollars, if not 1,000. If you have a practice management software that works with InfoTrack, you would I would use InfoTrack. It's much more user friendly. We were shown how to do it, and then the next day, we were already doing it. It's such a bargain considering all the time that it saves. You don't have to worry about converting anything. It automatically converts it for you. You have everything in one anything. It automatically converts it for you. You have everything in one spot. It's gonna go directly into the matter that you have it linked to. When it comes back, it's gonna go directly into that file. You don't have to go searching for it. The InfoTrac filing fees pop right into the matter. I don't have to worry about it. I don't have to track it. It's convenient. You don't have to go and obtain the file stamped copy off of Odysee. I'm saving an excess of an hour to an hour and a half each month. So, I mean, maybe it might be more like a 2 hour cost savings. My billable rate on a lot of cases is over $500 an hour. I mean, that's a $1,000 plus I could be rediverting my time into doing work that I need to get done. I really like the process service option too because it's all in one. It's easy to communicate with the process server. If I have any issues, I message them. They message me back through the InfoTrack software. The level of customer service, really, really, really puts InfoTrack, apart for me. So that's a huge time saver right there. I used to stress out. Having to search across multiple databases, pull things from different spots. Now I have to worry about it. It's automatic. E filing was supposed to make it easier to file court documents. So why is it always so clunky and awkward? With all those repetitive steps, one simple mix up could derail your entire case. So what's it like to e file with InfoTrac? For starters, it's fast, and a lot less bumpy. InfoTrac uses data in your primary case software to help you e file up to 3 times faster. With one simple workflow for filing, serving, signatures, and more, our technology helps you glide through casework at lightning speed. So if you're ready for litigation to feel less like this and more like this, sign up for a demo today. Get your case flow on track with InfoTrac.